Unwittingly, most consumers follow a defined process when purchasing goods and services. This process includes six steps, and the marketer must understand where the consumer is in this process in order to be successful with his or her marketing strategies.

Choose the scenario that best describes the first step in the consumer buying decision process.

Garcella and Pablo just bought their first home.

Danu and his dad are test$-$driving cars to see which one would be best for him to purchase to commute to school.

Michael accidentally ran over his bicycle when he backed out of his garage this morning, and he needs a bicycle for the road race he is participating in this weekend.

Ophelia is considering purchasing a new washing machine. She visits the Consumer Reports website to check the ratings on the major brands.

Lexi purchased a set of tires two months ago and was told the tires would last for $30,000$ miles. Lexi is checking the tread wear on her tires to see how they are holding up$.$