Question: Upon completion of this assignment, as it relates to the following, students have: 1 . Build powerful digital marketing strategies 2 . Explain the difference

Upon completion of this assignment, as it relates to the following, students have:
1. Build powerful digital marketing strategies
2. Explain the difference between strategy and tactics
3. Explain the demographic, psychographic and behavioral characteristics of audiences
4. Determine key performance indicators to measure campaigns.
2. Instructions
SEO experts understand the importance of doing regular audits. Conducting a thorough SEO audit is an essential starting point for any digital marketer. You need to work on the following questions and scenarios.
Why should one go for working on SEO as well as SEM?
How social media presence can help in achieving better SEO results?
You need to identify and discuss Five strategies on how to conduct SEO Site audit and discuss potential actions and recommendations that can result from each strategy.

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