URGENT ANSWER FOR QUESTION 4...

Question 4: Based on the case study above, what recommendations would you make to Amazon to confront the dangers posed by AliExpress in the on-line retailing industry?

Give some examples for each recommendations. (20 marks)

(Please provide long answers for Question 4 because the required marks are 20 marks)

Case Study 17,"AliExpress: Can It Mount a Global Challenge to Amazon"- from the textbookCrafting & Executing Strategy, The Quest for Competitive Advantage, Concepts and Cases - Edition 22e (Thompson, Peteraf, Gamble & Strickland, 2019)- pages c184-c190

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