URGENT - NEED HELP

Minimum 300 words.

Background: ABS Residence is a mass market high rise based in Melbourne. Below is their factsheet. Launched 2020 before the pandemic Price psf RM950 psf Built up: o Type A: 650 sqft o Type B: 850 sqft o Type C: 1020 sqft o Type D: 1200 sqft Total units 600. 1 Tower. Development Concept: All-generation resort living in the city. Project timeline & take up rate: Date Event Pre-sales Jan 2019 Announcement to loyalty customers June 2019 Official Launch Sales gallery opening Appointed REA Brochure, scale model ready September 2019 Show Unit Opening Website ready Started social media marketing Oct 2019 Dec 2020 Movement Control Order Period Engaged influencers Weekly sales gallery events Jan 2021 - Dec 2021 Fully Digital Investment into digital ads Continue hybrid REA + internal sales consultant approach 2022 Type Total Units Balance A 650 sqft 100 20 B 850 sqft 200 50 C 1020 sqft 200 40 D 1200 sqft 100 10 In your opinion, what did the project do well and what went wrong? If you were at the start of the project, what would you do differently based on the timeline above. What are some of the other digital and media activations that could be used and at which point should they be deployed? What are some of the key factors that needs to be considered in 2022 to finish selling the remaining 20%? Take-up rate 20% 50% 65% 75% 80%