Question: URGENT PLEASE HELP, AND PLEASE GIVE GOOD AND CORRECT ANSWER Evaluating the brand architecture, P&G tends to design different Individual brands rather than promoting under

URGENT PLEASE HELP, AND PLEASE GIVE GOOD AND CORRECT ANSWER

Evaluating the brand architecture, P&G tends to design different Individual brands rather than promoting under corporate brand:

i) explain the function and advantages of this strategy. (15 marks)

ii) according to Figure 12-3 in the text, identify Special Roles of Brands from any THREE brands in the case or any other P&G brands.

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