URGENT PLEASE HELP, WRITE 300 WORDS EACH PLEASE AND MAKE SURE TO WRITE THE DEFINITION OF THE MAIN WORDS.

Americans and legions of sneaker-wearing folks across the globe are so familiar with the Nike brand that its etymology likely goes unquestioned. Even diehard fans of Air Jordans probably know far more about their slam-dunking namesake (Michael Jordan, in case you never turned on the television in the 1980s or 90s) than they do about the Greek goddess who inspired the eponymous brand.

In Greek mythology, Nike is the goddess of victory. She is commonly depicted with outstretched wings, carrying a wreath or palm branch as a symbol of her triumph. The Ancient Greeks would probably not be surprised to find out that Nike beat out brands like Louis Vuitton and Ralph Lauren to become 2015s most valuable apparel brand.

Nike didnt always have a victorious name nor the telltale swoosh. When the company was founded in 1964, it was called Blue Ribbon Sports - which was probably too long to neatly fit a swoosh underneath. The catalyst for the name change was Blue Ribbons first full-time employee, Jeff Johnson, who convinced his team that successful brand names had two essential qualities. First, they were short. Second, they contained an exotic letter, such as an X, K or Z.

Where did Mr. Johnson gain this latter piece of marketing wisdom? An airline magazine. Lesson learned: Keep it short and a little exotic.

Discuss any THREE brand elements that successfully develop Nikes brand equity.