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How could multidimensional scaling be used as a product positioning tool for strategy-implementation in Apple?

QSPM Key Internal Factors Weight Start producing Wintel compatible AS TAS Expand production into Asia AS TAS 0.15 1.00 0.15 3.00 0.45 0.20 4.00 0.80 3.00 0.60 0.20 4.00 3.00 0.60 Strengths iTunes Music Store is a good source of revenue, especially with the iPod and the availability on Windows platform. Apple's niche audience provides the company with some insulation from the direct price competition. Good brand loyalty. Web technology can be used to improve product awareness and sales. Weaknesses Weak relationship with Intel and Microsoft. Weak presence in markets other than education and publishing. SUBTOTAL 0.80 0.60 0.15 4.00 3.00 0.45 0.15 4.00 0.60 1.00 0.15 0.15 2.00 0.30 4.00 0.60 1.00 3.25 2.85