Question 3 Below are key internal factors using Quantitative Strategic Planning Matrix(QSPM) of Apple: QSPM Key Internal Factors Weight Expand production into Asia Start producing Wintel compatible AS TAS 1.00 0.15 AS 3.00 TAS 0.45 0.15 0.204.00 0.80 3.00 0.60 4.00 0.60 Strengths iTunes Music Store is a good source of revenue, especially with the iPod and the availability on Windows platform. Apple's niche audience provides the company with some insulation from the direct price competition Good brand loyalty. Web technology can be used to improve product awareness and sales. Weaknesses Weak relationship with Intel and Microsoft. Weak presence in markets other than education and publishing. SUBTOTAL 0.20 0.15 0.80 0.60 3.00 3.00 4.00 0.45 1.00 0.154.00 0.152.00 0.60 0.30 0.15 0.60 4.00 1.00 3.25 2.85 a) Justify THREE(3) innovative strategies for Apple to sustain its competitive advantage in the long run. [CLO4:PL07:05] (6 marks) b) How could multidimensional scaling be used as a product positioning tool for strategy-implementation in Apple? [CLO2:PL07:C5] (6 marks)