Question: use a SWOT analysis approach to discuss specific attributes associated with Johnson and Johnson. No need to do extensive research. Identify 1 - 3 strengths,

use a SWOT analysis approach to discuss specific attributes associated with Johnson and Johnson. No need to do extensive research. Identify 1 - 3 strengths, weaknesses, opportunities, or threats. Discuss 'why?' this is (or might be) important. Do one or two of these factors dominate the rest? Don't forget that you have help from the text. Table 4.2 Factors to Consider When Identifying a Company's Strengths, Weaknesses, Opportunities, and Threats on p 71 can be very useful.

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