Question: Use an example to 1) segment a market based on consumer needs, 2) establish a marketing mix for the described segment, and 3) opt for
- Use an example to 1) segment a market based on consumer needs, 2) establish a marketing mix for the described segment, and 3) opt for customer relationship marketing.
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Example Market Segmentation Canadian Tires Retail Division Segmentation Criteria Consumer needs and behaviors Segmentation Example Canadian Tires reta... View full answer
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