USE COMPANY: NIKE INC. Paper requested in memo format.

 

1. Identify their targeted customers in terms of demographics and lifestyle/psychographics.

 

2. The Promo Mix has 4 tools -- how do they use Promotions, PR (charity, media, blogs), and Personal Selling?

 

3. A PESTEL analysis was requested. PESTEL stands for Political factors, Economic factors, Social factors, Technological factors, Environmental factors, and Legal factors.

This organization has taken Political and Social positions over the past few years. 

 

4. Please include TWO infographics. 

 Infographics include: elevating purpose, operationalizing emotion, orienting around customer journeys, mobile, embracing employee engagement, federating customer experience, predicting through behaviors, tapping into speech recognition, and smartening self-service. 

 

5. Please finish with THREE creative recommendations and supporting examples/data/stats for those ideas

Answer rating: 100% (QA)

NIKE Inc Marketing Memo 1 Target Customers Demographics Age 1845 Gender Male and Female Income Middle to High Education Collegeeducated Occupation Professionals athletes students LifestylePsychographi... View the full answer