Question: Use expectancy disconfirmation , equity , and attribution theory approaches to explain consumers' post-consumption reactions. In your examples, make sure to not repeat information directly

Use expectancy disconfirmation, equity, and attribution theory approaches to explain consumers' post-consumption reactions. In your examples, make sure to not repeat information directly from the textbook, but to use critical analyses and support your examples with scholarly resources outside of your marketing textbook for this course.

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