Use information provided in the attached image to answer the following question A marketing manager for P&G wants to calculate the North American Value of the Gillette brand in 2012 using the Brand 2 methodology. He attributes 10% of corporate earnings to the Gillette Brand in 2012. The brand Multiple is 12 times for Fabric and home care products, 16 times for grooming products and 8 times for pet and health care products. The estimated brand contribution from 2010-2014 for Beauty products is 80%, Grooming products 80%, Health Care products 75%, Fabric and home care products 60% and Pet food products 50%. Calculate the North American Value of the Gillette brand in 2012 using the Brand 2 methodology. 3 :33 $11,643 Million 3: $13,767] Million lj 2) $10,756.5 Million lj 3) $5,369.4 Million None of these are correct or not enough information is provided. FINANCIAL HIGHLIGHTS (unaudited) Amounts in millions, except per share amounts 2014 2013 2012 2011 2010 Net Sales $83,062 $82,581 $82,006 $79,385 $75,785 Operating Income 15,288 14,330 13,035 15,233 15,306 Net Earnings Attributable to Procter & Gamble 11,643 11,312 10,756 11,797 12,736 Net Earnings Margin from Continuing Operations 14.1% 13.7% 11.2% 14.5% 14.0% Diluted Net Earnings per Common Share from Continuing Operations" $ 3.98 $ 3.83 $ 3.06 $ 3.80 $ 3.38 Diluted Net Earnings per Common Share(!) 4.01 3.86 3.66 3.93 4.11 Dividends per Common Share 2.45 2.29 2.14 1.97 1.80 NET SALES OPERATING CASH FLOW DILUTED NET EARNINGS (5 billions) ($ bilions) (per common share) 14 $83.1 14 $14.0 14 $4.01 13 $82.6 13 $14.9 13 $3.86 12 $82.0 12 $13.3 12 $3.66 $79.4 11 $13.3 11 $3.93 10 $75.8 10 $16.1 10 $4.11 2014 NET SALES BY BUSINESS SEGMENT(2) BY GEOGRAPHIC REGION BY MARKET MATURITY 259% 24%% Beauty 10%% . North America . Developed . Grooming . Europe . Developing . Health Care 39% 39% . Fabric Care and 16% . Latin America Home Care India, Middle East 32%% . Baby, Feminine and Africa (IMEA) 61% 9% and Family Care 28%%