Use iPhone as a product and fill all of the boxes Assessing Consumer Decision Making Process Figure 5 5 Assessing the consumer decision making process Need Analysis and Conclusions Recognition Who (roles) Where (location) When (time, timing) How (shopping behaviour) Why (key motivator) Behavioural ...

Use iPhone as a product and fill all of the boxes Assessing Consumer Decision-Making Process Figure 5-5

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Data Analysis and Decision Making

ISBN: 978-0538476126

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Authors: Christian Albright, Wayne Winston, Christopher Zappe

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