Use Johnson& Johnson company for this discussion. Analyze selected aspects of the cost structure and key resource
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Use Johnson& Johnson company for this discussion. Analyze selected aspects of the cost structure and key resource elements of the Business Model Canvas to assess the financial performance of that company: Cost structure looks at the size of the investments needed to run a company's business model. For example, Amazon.com has significant investments in IT equipment, software development, distribution, and warehousing.
What types of key resources would you expect for Amazon.com:
Intellectual-property?
Brand-name recognition?
Cloud capacity to run server networks for commercial storage?
Human capital?
R&D investments?
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