Question: Use optimization techniques to provide a recommendation on how to best allocate the $ 8 7 5 , 0 0 0 advertising budget across these

Use optimization techniques to provide a recommendation on how to best allocate the $875,000
advertising budget across these three digital marketing options. Develop a linear programming model
that can be used to optimize the advertising budget allocation. (HINT: you should define two
variables for each media option (eg. S1= number of Social Media advertisements with rating of 100
and 14000 new customers and S2= number of Social Media advertisements with rating of 65 and
5000 new customers, and so on). Enter the problem into Excel and use Solver to solve for the optimal
solution.

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