Question: Use optimization techniques to provide a recommendation on how to best allocate the $ 8 7 5 , 0 0 0 advertising budget across these
Use optimization techniques to provide a recommendation on how to best allocate the $
advertising budget across these three digital marketing options. Develop a linear programming model
that can be used to optimize the advertising budget allocation. HINT: you should define two
variables for each media option eg S number of Social Media advertisements with rating of
and new customers and S number of Social Media advertisements with rating of and
new customers, and so on Enter the problem into Excel and use Solver to solve for the optimal
solution.
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