Use PESTEL to identify and critically analyse AUS Amazon's business strategy (cost leadership, differentiation or hybrid) in the following sector: e-commerce.

write a Business Report that must clearly address the following criteria:

1. Justify your choice of the strategic framework and its appropriateness to the sector you have chosen.
2. Use the strategic framework to identify and critically analyse Amazon's strategy in that specific sector.
3. Identify at least 2 problems in Amazon's business strategy.
4. Provide 2 recommendations that Amazon could implement to compete in the sector.
5. Include a concise Executive Summary with recommendations.

Answer rating: 100% (QA)

Executive Summary In analyzing Amazons business strategy in the ecommerce sector using the PESTEL framework it becomes evident that the company employs a hybrid strategy combining elements of cost lea... View the full answer