Use Problem $2$ below to answer questions $7$ to $10$

Problem $2$

The advertising director for Diversey Paint and Supply is considering four advertising alternatives: television, radio, newspaper, and displays at recreational shows. The information below shows the characteristics associated with each of the advertising alternatives, as well as the maximum number of placements available in each medium. Given an advertising budget of $$300,000,$ the park management would like to know how many placements should be made in each medium to maximize total audience exposure.

Type

Television

Radio

Newspaper

Shows

Cost per Ad

$$15,000$

$$6,500$

$$6,000$

$$7,000$

Maximum number of Audience Exposure $($people

Ads

per Ad or show$)$

$7$

$60000$

$12$

$10$

$6$

$30000$

$25000$

$50000$