Use Starbucks as a continuing case study to practice your analysis and strategic thinking skills.

First, use AI $($e$.$g$.,$ Copilot, ChatGPT$)$ to gain an external and internal analysis.

Request AI to perform an PESTEL or Porter$$s $5$ forces analysis of Starbucks.

Request AI to perform a VRIO, value chain, or core competency analysis of Starbucks.

As indicated above, you only need to run one internal and one external model; you choose the one that interests you the most. Do not post the results. Use the results to form the next two discussion points.

Next, outline your $6$ key strategic takeaways from the internal and external analysis of Starbucks. Use a blend of external and internal takeaways. It is up to you if it is $3$ or $4$ on external and $3$ or $2$ on internal. An option: You can use SWOT as a way to summarize your takeaways.

Your takeaways should be meaningful and complete statements. You can use bullet points here but indicated which are internal and which are external insights. Think of the takeaways as what you would want to explore further when formulating a strategy.

Finally, write a summary paragraph highlighting what you learned as a strategic thinker and leader from this analysis. Be specific.