Question: Use the before and after technique with control groups to determine the net effect of an advertising campaign in the following: Test Market: sales in

Use the before and after technique with control

Use the before and after technique with control groups to determine the net effect of an advertising campaign in the following: Test Market: sales in test market before treatment = 20,000 units Sales in test market after advertising campaign = 35,000 units Sales in control market before campaign = 20,000 Sales in control marketing after advertising campaign = 30,000

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