Question: Use the Five Cs Framework to analyze Starbucks's situation at the end of the case. Use the SWOT Analysis Framework to classify the items that

  1. Use the Five Cs Framework to analyze Starbucks's situation at the end of the case. Use the SWOT Analysis Framework to classify the items that you have identified in your Five Cs Framework as strengths, weaknesses, opportunities, and threats. Based on your analyses so far, what was the main reason for Starbucks's uniqueness? Why is it so successful? (3 points)
  2. Use an appropriate course framework to analyze why and how Starbucks lost its uniqueness and began to struggle in the mid-2000s. (2 points)
  3. Use an appropriate course framework to analyze the success of any one strategic initiative that Howard Schultz put in place to recreate Starbucks's uniqueness after his return in 2008. (2 points)
  4. How is Starbucks trying to grow in the future? What are its biggest challenges? Use an appropriate course framework to analyze two of its growth initiatives that you would recommend that the company focus most of its energies on. (2 points)

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