Use the following steps to help answer question 9 from the textbook

• 1

  Determine the facts and state the problem.

• 2

  Identify the stakeholders.

• 3

  Identify relevant factors.

• 4

  List 3-5 options.

• 5

  Assess options using various tests:

  • Harm test
  • Legality test
  • Precedence test
  • Publicity test
  • Defensibility test
  • Mom test
  • Reversibility or "golden rule" test
  • Virtues test
  • Professional test
  • Peer or colleague test
  • "How does it make me feel?" test
  • Organization test

• 6

  Make a tentative choice.

the errort: 11.4. Advertising and Social Networks: A Challenging Landscape but a Big Payoff 9. How do you feel about Facebook allowing third-party databases to be used for ad targeting on the firm's site? Does this concern you? Why or why not? What is the upside and potential downside for Facebook, advertisers, and users for this sort of targeting? 115. Move Fast and Break Things