Use the Google Image Search engine (images.google.com) to find ONE advertisement you find interesting. It can be for any product or service. Save this advertisement as an image file (.jpg or .png) by right-clicking on it, choosing "Save image as," and saving it to your device. [Note: Do NOT use the same advertisement that you are using for the Logical Fallacy discussion forum activity.]

Step 3: Add a new discussion topic in the Logos / Pathos / Ethos discussion forum (below). Title your discussion with the name of the company whose ad you are using, e.g., Coca-Cola or Mercedes Benz. In your posting, insert the image file at the top of your posting (adjust the sizing to ensure it's legible), and then below the image, explain which rhetorical appeals (logos, pathos, and/or ethos) the advertisement displays and demonstrates and how/where you see the rhetorical appeals present in the advertisement.

For example, if you detect that your advertisement relies on logos (the appeal to the reader's/listener's sense of logic), then

• (1) make this claim explicit to the class, then
• (2) explain to the class what logos is (define it for the class and explain what this appeal typically relies upon and uses in argumentation and persuasion), and then
• (3) explain how you see logos actually working in your advertisement. What evidence is there in your advertisement of logos? Be specific (cite evidence from the advertisement), and analyze for your readers the impact of logos in terms of the advertisement's efficacy.