Question: Use the information from chapter 4 to analyze how consumers in the target audience for Tim Horton salads will respond to elements of your IMC

Use the information from chapter 4 to analyze how consumers in the target audience for Tim Horton salads will respond to elements of your IMC program such as advertising, sales promotion, direct marketing, or your website.

A. Which of the Response Hierarchy Models discussed in chapter 4 is most applicable for this product or service?

B. Specify the stages in the response process through which consumers will have to pass before purchasing your product or service.

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