Use the information provided in Check Point #1 (IN ATTACHED FILE BELOW, THIS HAS TO BE BASED OFF THE ATTACHED FILE), Make decision on the following elements of the Course Project - POP (point of purchase) display.

1. Description of display
2. Logic of product placement in the display
3. Theme/Promotional Tie-in
4. Location (type of store)
5. Location (place within store)
   

Check In #1 1. Product Line/Product Type- Watches. Rolex. Lady-Datejust. 2022. Oyster, 28 mm, white gold, and diamonds. 2. Brand Name- Rolex 3. Manufacturer- Rolex SA 4. Description of the company- Rolex is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland. Founded in 1905 as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, England, the company registered the word Rolex as the brand name of its watches in 1908, and it became Rolex Watch Co. Ltd. in 1915. 5. Description of Brand and Brand logo- The name Rolex itself has an unknown back story. Some historians believe it was borrowed from the French phrase "houloguorie exquise" which translates to "exquisite watchmaking." Another common theory is that Rolex is derived from the sound of a winding watch. Others assert founders Hans Wilsdorf and Alfred Davis liked the crisp sound of Rolex, which was simple to spell and easy to pronounce regardless of your native language. Wilsdorf and Davis trademarked the Rolex logo in 1925. The original design was a five-pointed coronet or crown in gold above Rolex in green text with a gold outline. The logo embodied the Rolex slogan, "A Crown for Every Achievement" and the chosen colors were meant to symbolize the brand's excellence in watchmaking (gold) and prosperity (green). The Rolex logo underwent two major updates in the brand's history. In 1965, the crown was changed from gold to bronze and the text to a pewter blue. However, in 2002, Rolex reverted to its original color scheme: a gold crown and a green font