Question: Use the I/O model to evaluate BMWs entry into the self-driving car business. Based on your analysis, what recommendations do you have for BMW? The
- Use the I/O model to evaluate BMWs entry into the self-driving car business. Based on your analysis, what recommendations do you have for BMW?
- The case identifies quite a few issues and questions in the various segments of BMWs general environment. Which of these do you think BMWs top leadership should be most concerned about (Threats!!)? Why?
- In the past, BMW has been able to successfully differentiate its products by engaging in value-adding value chain activities. What are some of these specific activities? How can BMW ensure its ability to continue with value-adding activities as it evolves into a maker of self-driving cars?
- Using the two major aspects of competitor analysismarket commonality and resource similarityconduct a brief analysis of several of BMWs competitors currently developing autonomous vehicles. Conduct the same type of analysis on Alphabets (Googles) self-driving car division.
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