Question: Use the I/O model to evaluate BMWs entry into the self-driving car business. Based on your analysis, what recommendations do you have for BMW? The

  1. Use the I/O model to evaluate BMWs entry into the self-driving car business. Based on your analysis, what recommendations do you have for BMW?

  1. The case identifies quite a few issues and questions in the various segments of BMWs general environment. Which of these do you think BMWs top leadership should be most concerned about (Threats!!)? Why?

  1. In the past, BMW has been able to successfully differentiate its products by engaging in value-adding value chain activities. What are some of these specific activities? How can BMW ensure its ability to continue with value-adding activities as it evolves into a maker of self-driving cars?

  1. Using the two major aspects of competitor analysismarket commonality and resource similarityconduct a brief analysis of several of BMWs competitors currently developing autonomous vehicles. Conduct the same type of analysis on Alphabets (Googles) self-driving car division.

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