Question: Use the multiattribute table to compare and contrast the three brands ( Target, Walmart, Costco) for these three segments: a) Identify the strengths and weaknesses

Use the multiattribute table to compare and contrast the three brands ( Target, Walmart, Costco) for these three segments:
a) Identify the strengths and weaknesses of each brand.
b) What is each brands POD and POP?
c) What consumer segment(s) does each brand target?
d) Articulate the positioning statement for each brand.

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