Question: Use the outline below: 1 . The Problem ( What big problem are you trying to solve? What s the customer pains? ) 2 .

Use the outline below:
1. The Problem (What big problem are you trying to solve? Whats the customer pains?)
2. The Solution (What is your proposed solution? Why is it better than other solutions or
products?)
3. The Product (Explain your product and key features. How will it solve the problem? Whats
the Roadmap for future development?)
4. The Customers (Who are the target customers? Why they will be hooked by your product?)
5. The Market Opportunity (how big is the addressable market?)
6. The Competition (Who are the key competitors? How strong they are in social media?)
7. Business Model (How the company will make profit by creating and delivering value?)
8. The Marketing Plan (What are your customer acquisition channels? Describe the
marketing/sales funnel.)
9. Financials Projections (5 years sheet with revenue projections, main direct and indirect costs,
projected profit & loss and cash flow)
10. The Ask (how much capital you are trying to raise? Whats the return on investment?)

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