Question: Use the simplex method to find the maximum and minimum based on the following from above: maximize: subject to: (in thousandth) 8. The Superbowl Advertising
Use the simplex method to find the maximum and minimum based on the following from above:
maximize:

subject to: (in thousandth)






8. The Superbowl Advertising Agency wishes to plan an advertising campaign in three different media-television, radio, and magazines. The purpose or goal is to reach as many potential customers as possible. Results of a marketing study are shown in the following table: Daytime TV Prime-Time TV Radio Magazines $40,000 $75,000 $30,000 $15,000 Cost of advertising unit Number of potential customers reached per unit Number of woman customers reached per unit 400,000 900,000 500,000 200,000 300,000 400,000 200,000 100,000 The company does not want to spend more than $800,000 on advertising. It further requires (1) at least 2 million exposures take place among woman, (2) TV advertising be limited to $500,000, (3) at least three advertising units be bought on daytime TV and 2 units on prinie-time TV, and (4) the number of radio and magazine advertisement units should each be between five and 10 units. 8. The Superbowl Advertising Agency wishes to plan an advertising campaign in three different media-television, radio, and magazines. The purpose or goal is to reach as many potential customers as possible. Results of a marketing study are shown in the following table: Daytime TV Prime-Time TV Radio Magazines $40,000 $75,000 $30,000 $15,000 Cost of advertising unit Number of potential customers reached per unit Number of woman customers reached per unit 400,000 900,000 500,000 200,000 300,000 400,000 200,000 100,000 The company does not want to spend more than $800,000 on advertising. It further requires (1) at least 2 million exposures take place among woman, (2) TV advertising be limited to $500,000, (3) at least three advertising units be bought on daytime TV and 2 units on prinie-time TV, and (4) the number of radio and magazine advertisement units should each be between five and 10 units