Use the TransGlobal Airlines Information document $($Information below$)$to identify a strategic goal for the company$$s sustainability practices.

Based on your understanding and research about sustainability objectives and practices, where do you envision the company will be in $10$ years with respect to its sustainability measures?

Identify a KPI and corresponding target measures for the sustainability goal identified.

Recommend at least two performance improvement strategies that will help achieve the sustainability objectives of the company. Support your recommendations with a clear cause$-$and$-$effect rationale.

Name: TransGlobal Airlines

$$ Home Country: USA

$$ HQ Location: Miami, FL

$$ Size: $40,000$ employees

$$ Age: began operations in $1951$

Customer Segment and Target Market

$$ Class: global airliner with dominant U$.$S$.$ presence

$$ Market: global

$$ Destinations: $242$ destinations serving $52$ countries across six continents

$$ Market segment: first class, luxury, business class, and economy

$$ Global market share: $18\%($ranked $2$nd$,$ American is number one at $18\mathrm{.}6\%)$

$$ U$.$S$.$ market share: $18\mathrm{.}3\%($ranked $2$nd$,$ Southwest first at $19\mathrm{.}1\%)$

$$ Retention: $80\%$ return customers

$$ New customer growth: $27\%$ annually $($prior to COVID$)$

$$ Passenger kilometers: $278$ billion $($American is number one at $287$ billion$)$

Major Competitors

All international and domestic U$.$S$.$ airlines

Company Leadership

Publicly held with a board, president, VP admin, CEO, CFO, COO, VP sales, division VPs$,$ subsidiaries

Current Financials

$$ Annual gross revenues: $$20\mathrm{.}683$ billion

$$ Annual net income: $$2\mathrm{.}099$ billion

$$ Adjusted earnings per share of $$3\mathrm{.}22,$ a $28\%$ increase year$-$over$-$year

$$ Delivery of $88$ new aircraft during the year

$$ Number of aircraft in fleet, end of period: $1,062$

$$ Average age of aircraft: $13$ years

$$ Domestic revenue grew $7\mathrm{.}7\%$ in the last quarter on $1\mathrm{.}6\%$ higher passenger unit revenue $($PRASM$)$

and $6\%$ higher capacity. Domestic premium product revenue grew $11\%$ and corporate revenue

grew $6\%,$ driven by strength in business and leisure demand through the holiday period.

Revenue and margin improved in all domestic hubs, with revenue up $10\%$ in coastal hubs and

$6\%$ in core hubs.

$$ Atlantic revenue grew $0\mathrm{.}8\%$ in the last quarter on $2\mathrm{.}4\%$ higher capacity and a $1\mathrm{.}6\%$ decline in

PRASM, driven almost entirely by foreign exchange rates.

$$ Latin revenue grew $6\mathrm{.}7\%$ on a $6\mathrm{.}3\%$ increase in unit revenue and $0\mathrm{.}4\%$ higher capacity. This

revenue improvement was driven by continued double$-$digit unit revenue growth in Brazil and

Mexico.

$$ Pacific revenue was down $0\mathrm{.}5\%$ vs$.$ the prior year on a $4\mathrm{.}4\%$ decline in unit revenue primarily due

to continued softness in China. This was a $3\mathrm{.}2$ point improvement vs$.$ the September quarter on

improved trends in Japan.

Strategic Plans and Goals

The board of directors has recently approved a comprehensive plan identified as TransGlobal $2030.$ The

plan is the result of eight months of data collection, customer focus groups, leadership retreats, and

employee input.

The TransGlobal $2030$ vision is to lead the industry in three critically important areas: safety, excitement,

and stewardship $($SES$).$ This SES vision has been translated into a collection of guiding principles and goal

statements:

$$ SES Principles

o We will always treat our customers with respect.

o We will value our employees and business partners.

o We will innovate to provide our customers with the most forward$-$thinking and exciting

travel experience.

o We will build lifelong relationships with our customers.

o We will protect our planet.

$$ SES Goals

o Safely re$-$introduce and promote the MAX $737$ aircraft$1$

$.$

o Expand the fleet of regional aircraft with capacities below $70.$

o Upgrade the reservation and ticketing experience, including smartphone apps and

integration with apps associated with lodging, ground transportation, and attractions.

o Achieve top$-10$ status in the $2030$ World$$s Best Workplaces rankings $($currently not ranked in

top $100).$

o Reach net$-$zero carbon footprint by $2075.$

o Accelerate adoption of fuel$-$efficient aircraft and alternative fuels.

o Expand use of carbon offset measures.

o Improve our Airlines.com safety rating from $5$ stars to $7$ stars.

o Build brand awareness and customer loyalty.

o Address workplace inequities and build an inclusive culture.

o Train every employee in the basics of FAA$$s SAS $($Safety Assurance System$)$ via $2-$hour webbased training.

$1$

The popular $737$ aircraft has been the subject of considerable controversy and safety concerns

worldwide.

ASSETS $($in millions$)$

Current Assets

Cash and cash equivalents: $$1,268$

$$ Accounts receivable: $$1,256$

$$ Fuel inventory: $$321$

$$ Expendable parts and supplies inventories, net: $$229$

$$ Prepaid and other expenses: $$559$

$$ Total current assets: $$3,629$

Other Assets:

$$ Property and equipment: $$13,776$

$$ Operating lease right$-$of$-$use assets: $$2,476$

$$ Goodwill: $$4,304$

$$ Identifiable intangibles: $$2,272$

$$ Cash restricted for airport construction: $$280$

$$ Other noncurrent assets: $$1,$