Use this consumer profile template Consumer Profile SPM622.docx to provide a target market snapshot for the LPGA?

It is time to create a Consumer Profile Fill in the chart on the following page for your target customer. 

a. Demographics: The age, gender, marital status, socio-economic class, etc. of your target consumer. List as many variables as are applicable to your target consumer. 

b. Psychographics: values, hobbies, culture, interests, feelings, attitudes, etc. of your target consumer. 

c. Geographics: where your target consumer lives (specific area and type of area) 

d. Behavioral Characteristics-Purchase Attitudes: How often the customer purchases this type of product, brand loyalty, benefits sought in this type of product/service. 

Why is this important? You will phrase all marketing materials, packaging, logos, slogans, etc. to appeal to that ideal customer and will place your product in the types of places your ideal customer would make a spend.