use two key segments as first is income and second is urban

we need to launch our product in north india so use information from there . the name of product is maple 3 it is a lighting system

3.1.3 Target Market Alternatives Instructions: Select and list 2 important key segments that will form the base for 2 Target Markets For example: Age, University Educated, Urban, Primary Conservationist, Low Income, Athletes, Female, etc. Then further describe each of the 2 Target Markets using additional market segment information. Example: Target Market #1 Urban People living in major cities (Moscow), age 20 to 35, with annual disposable income of $20,000, university education, with active lifestyles and care about the environment