Use Your Existing Business and Value Proposition

$1.$ Work with the business of premium coffee and value proposition.

Make a strategy that would align with promoting sustainability and addressing

customer pain points in this niche.

$2.$ Ensure your market research and survey questions directly support and expand on the

value proposition you$$ve already defined.

Step $2$: Conduct a Market Analysis

Leverage tools and techniques to analyze the market for your business:

$1.$ Competitor Benchmarking:

o Identify $12$ key competitors in your niche.

o Analyze their strengths, weaknesses, and strategies.

$2.$ Customer Behavior Insights:

o Understand the needs, preferences, and challenges of your target audience.

$3.$ Emerging Trends:

o Explore trends that impact your business, such as changing consumer preferences

or new technologies.Uncover digital

opportunities and challenges.Include a mix of closed and open$-$ended questions for both quantitative and

qualitative insights.

$2.$ Craft a Catchy Subject Line:

o Make it engaging and relevant to your audience, aligning with your value

proposition.

Plan Distribution:

o Describe how you would share the survey $($e$.$g$.,$ email, social media, or in$-$person$)$

to reach your target audience.

Deliverables for this step:

$$ A finalized list of survey questions.

$$ Your catchy subject line.

$$ A brief description of your distribution strategy