User Interfaces Question

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Question 1 A publisher plans to launch a promotional campaign for the general public to take up reading and writing as a hobby. The publisher has a wide range of products ranging from hardback specialist books to weekly lifestyle magazines. The target for this promotional exercise is adults, aged around 18 to 60. There is a suggestion that setting up an online social reading and writing club would be a good way to capture and retain customers. (a) Drawing from your knowledge on design principles for usability and user interface design patterns, design a generic look and feel of this social club for the publisher's web site. (b) Discuss to what extent the generic design principles (affordance, visibility, feedback, constraints, and consistency) have been addressed in your design. (c) Highlight two design patterns that you have deployed and their purpose