Questionnaire design for descriptive research is more difficult than for exploratory research. Discuss this statement.

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"Questionnaire design for descriptive research is more difficult than for exploratory research." Discuss this statement.

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:44 AM

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Questionnaire design for descriptive research is more difficult than for exploratory research. Discuss this statement.

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The questionnaire is an important tool to elicit information from the respondents tha...View the full answer

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