Using $\_\_\_\_\_\_\_\_\_\_$ segmentation, The Gap recruits celebrities for a millennial$-$targeted ad campaign that urges Gen Y to express their unique fashion identities. Under the themed $$Dress Normal,$$ The Gap says the campaign serves as a rally cry for individuality. Featuring notable celebrities like Anjelica Huston, Elisabeth Moss, and Jena Malone, the marketing strategy includes TV$,$ outdoor, mobile, direct, social media, in store promotions, and digital platforms, which are utilized by millennial consumers.

Which of the following is NOT appropriate to explain The Gap$$s market segmentation approaches?

Question $12$ options:

geographic

demographic

psychographic

behavioral