Question: Using 400 words develop a strategy to enter a new market based on the model depicted in the slide. Thereafter, decide if you would enter

Using 400 words develop a strategy to enter a new market based on the model depicted in the slide. Thereafter, decide if you would enter via licensing model, direct investment, or strategic partnership. GIVE REASONS FOR YOUR DECISION

1:12 "...ll.38 Sign in to edit and save changes to this file. Table 9-9: Market Expansion Strategies MARKET Concentration Diversification UO ZE 1. Narrow Focus 2. Country Focus U Concentration N T R Y Diversification 3. Country 4 . Global Diversification Diversification

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