Using 500 words, answer the following:

Identify a data source for a specific industry/firm/problem and explain how or why it can be leveraged strategically for the purpose or if it can be a source of competitive advantage for the entity concerned. Identify the entity or the problem that benefits by using the identified data source.

Note: The data source cannot be a social media page (Facebook / Twitter / Instagram / etc.) . Some examples of data sources -

• Online data repository
• Online forums
• Data shared by a firm publicly via their website
• Location based data / Geolocation data
• Earning call transcripts shared on the web

Note: You do not need to share or show the data, but you need to share the link to the data source.

Support your answer with appropriate sources as needed.