Cookie Monster Inc. is a company that specializes in the development of software that tracks the Web browsing history of individuals. A sample of browser histories is provided in the file Cookie Monster. Using binary matrix format, the entry in row I and column j indicates whether Web site j was visited by user i.

Using minimum support of 800 transactions and minimum confidence of 50 percent, use XLMiner to generate a list of association rules. Review the top 14 rules. What information does this analysis provide Cookie Monster regarding the online behavior of individuals?

Answer rating: 100% (QA)

Consider the referred data file CookieMonster as shown in the below form A B D E F G J K M ... View the full answer