Using a real business organiza2on, write a report describing how digital technologies has helped to reshape customer experience.

Instructions:

Digital Marketing:

Describe the online marketing and advertising formats of the company (search engine, display ads, rich media, email, etc). List their advantages and disadvantages. Develop a series of initiatives that seek to improve the company's current digital marketing strategy.

What are the advantages and disadvantages for the company of using social media for adver2sing, brand building, market research, and customer service?

Is social commerce crea2ng new customer rela2onship for the company?

Are there any ethical concerns in the way they are using customer data? What would you change?

Customer Relationship: An important goal of a company's Digital Transformation is how they can improve and strengthen its customer relationship. Can this be observed in the company you have chosen?

What initiatives would you take to improve even more customer loyalty.

Competitive Advantages.

What are the main elements that have given the company a sustainable business advantage?

Develop a series of strategies that seeks to improve the companys current digital practices. How would you measure any progress