Using a real-world product or organisation as an example, outline how marketers can use social

media as a branding tool or device.

Task 1. Discuss any advantages or disadvantages of using social media as part of a brand strategy.

Task 2. Identify and outline your example product or organisation's strategy in relation to social

media.

Task 3. Suggest two (2) alternative strategies to build brand the product or organisation could

use, and why it would be appropriate. [The alternative strategy can be something other

than social media.]