Question: Using a website with which you are familiar, prepare a careful summary of the objectives you believe that site has. In doing so , keep

Using a website with which you are familiar, prepare a careful summary of the objectives you believe that site has. In doing so

,

keep in mind that the objectives of the site may be a subset of the marketing and business objectives of the organization. When you are satisfied that the set of objectives is complete, list below the corresponding metric or metrics that would be needed to measure each objective.

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