Question: Using academic journals as your source, define what is meant by the term 'strategic planning' in the organisational context. Using TWO (2) examples from an

Using academic journals as your source, define what is meant by the term 'strategic planning' in the organisational context. Using TWO (2) examples from an industry of your choice, discuss how an effectively managed strategic planning process can contribute to above-average firm performance. 1500 words

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