Using academic sources such as text books and journal articles as well as

business sources, you should choose a company and critically evaluate the

following:

a$)$ segmentation$/$targeting$/$positioning strategy of this organization;

b$)$ how this organisation has applied marketing practices such as the $4$P$$s$,$

from the viewpoint of the new consumer

You should not select a company where you are employed full$-$time or part$-$time or

as a consultant.

Criteria:

$1.$ Examination of key marketing concepts and terminology $($marketing

concept, segmentation$/$targeting$/$positioning$,4$ P$$s$,$ new consumer,

contemporary marketing, etc$)$ using relevant academic theories and models

$(30$ marks$)$;

$2.$ Quality and depth of research $(30$ marks$)$;

$3.$ Relevance of the answer in regards to the chosen organization and country

of choice $(25$ marks$)$;

$4.$ Presentation $($coherence$,$ cohesion, grammar, spelling, referencing$)(15$

marks$).$