Question: Using an economic value analysis approach, estimate the end customer's maximum willingness to pay (or total economic value) per pad for Curled Metal's new cushion

Using an economic value analysis approach, estimate the end customer's maximum willingness to pay (or total economic value) per pad for Curled Metal's new cushion pads. Perform this analysis using Kendrick Company's trial data. Assume that customers are aware of all the advantages of the new cushion pad. Please do your calculations for the 11.5-inch pad

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