1. Using an example, apply this model to Supply Chain Management (SCM) and answer the following questions:
2. Who are the possible sender and receiver in a supply chain management scenario?
3. Explain how the message would be encoded/decoded.
4. Suggest channels that would be suitable for sending/receiving the message.
5. Discuss the type of feedback that would flow from the receiver to the sender.
6. Assignment Guidelines:
7. Please follow the rubric to understand how the assignment is evaluated.
8. Each group member should submit individual file to the submission folder.
9. Submit your assignment as a Microsoft Word document using Calibri or Arial font, size 12.
10. Submit your assignment to Turnitin and check the similarity percentage to avoid plagiarism.
11. Submit the assignment to the relevant submission folder in Brightspace.
            Submit your assignment to Brightspace on or before the deadline.
12. Each Group must do a 5 (five) minute PPT presentation in class on Day 3
    
    https://www.oxfordcollegeofprocurementandsupply.com/why-communication-is-key-to-supply-chain-success/

Publisher's Materials:

Communicating for Results: A Canadian Student`s Guide by Meyer, C., 5th Edition, Oxford University Press.

 

Transcribed Image Text:

Sender has idea Sender's Field of Experience Sender encodes Channel transmits message message Noise FIGURE 2.1 Transactional Communication Model Feedback Receiver's Field of Experience Receiver decodes message Noise ********* *********** Receiver understands message and reacts Sender has idea Sender's Field of Experience Sender encodes Channel transmits message message Noise FIGURE 2.1 Transactional Communication Model Feedback Receiver's Field of Experience Receiver decodes message Noise ********* *********** Receiver understands message and reacts

Answer rating: 100% (QA)

In a supply chain management scenario the possible sender and receiver can vary depending on the specific context However lets consider a typical example where a company is the sender and its supplier... View the full answer