Using an example of your choice, explain what is meant by the term $$marketing concept$.[20]$

$2.$ Discuss the TWO major strategic options from a SWOT analysis. Use an example to illustrate their

use. $[20]$

$3.$ Porter $1996$ identifies a number of competitive forces which will influence the state of competition in an

industry, and which will determine the profit potential of the industry as a whole. One of these forces

is $$barriers to entry$.$ Explain FOUR of the barriers to entry. $[20]$

$4.$ Use an example to explain the stages of the consumer buyer process. $[20]$

$5.$ The marketing management of a company may choose one of the following policy options:

a$)$ Undifferentiated marketing

b$)$ Concentrated marketing

c$)$ Differentiated marketing

Discuss TWO of the above, using an example. $[20]$

$6.$ Why would a marketer decide to use the Boston Consulting Group growth$-$share matrix? $[20]$

$7.$ Define the following terms in relation to pricing:

a$)$ Cost

b$)$ Product cost

c$)$ Fixed cost

d$)$ Indirect cost $[20]$

$8.$ There are five suggested approaches to the problem of adaptation which are defined by decisions

about the product and about promotion. Explain the FIVE approaches. $[$