Question: Using any source and method, such as a top-down or a bottom-up approach, estimate the annual size of the bicycle helmet market both in units
Using any source and method, such as a top-down or a bottom-up approach, estimate the annual size of the bicycle helmet market both in units and revenues in each of the following geographical markets. Note that each student was assigned one (1) Quebec (Canadian province) (i.e., market #1), one (1) New Jersey (U.S. state) (i.e., market #2), and one (1) Japan (country) (i.e., market #3). The size of each of these 3 geographical markets should be estimated. Make sure to document all the sources, assumptions and calculations used as part of the market sizing exercise.
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