Using Australian Hardware, write report addressing the following activities:

1. Identify organisational strategic directions and objectives
2. Identify at least two marketing oppotunitiesoptions to achieve organisational objectives
3. Identify organisational capabilities, capacities, strengths and weaknesses
4. Evaluate marketing opportunity options you have identified above that address organisational objectives and evaluate their risks and returns in the election process
5. Develop marketing strategies that address strengths and opportunities within the organisation's projected capabilities and resources
6. Identify organisational gaps in terms of resources, capabilities and human resources to meet the above opportunity application
7. Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives
8. Develop feasible marketing strategies and communicate reasons that justifies their selection
9. Ensure strategies align with organisation's strategic direction
10. Develop a marketing performance review strategy, incorporating appropriate marketing metrics to review the organisationals performance against marketing objectves

**REFERENCES NEEDED**