Question: Using Case Study 13: Vodafone's 59 Million Customer Relationship Disaster answer the following questions. (800words) 1. What is the role of a CRM system in

Using Case Study 13: Vodafone's 59 Million Customer Relationship Disaster answer the following questions. (800words)

1. What is the role of a CRM system in building a better relationship with customers?

2. Why intro-operability between different information systems is crucial. How Vodafone wanted to achieve it?

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